Key components of Launch reviews

A launch review refers to an objective analysis of a new or revamped product or service release to the market and capturing subsequent random reactions of a target market sample. A launch review is a very important market analysis tool that if well utilized will help an organization have a feel of the target market pulse and thus make measured tactical moves; with regard to its product or service.

How to do a launch review

One of the key tenets of a good launch reviewer is objectivity. The reviewer must make all attempts to remove any mental bias or pre-conceived ideas that he may have over a product or service. This is crucial as an objective assessment is what differentiates launch reviews from other critiques. A launch review should provide the reviewer with an actual opportunity to test the service or product; and also avail it to other third party members to do the same.

Good launch reviews take a lot of effort and time. It is of utmost importance then for the reviewer to adequately prepare for the activity. A lot of preparation has to be done to ensure enough time is allotted to the actual testing or use of the product or service, appropriate questions need to have been prepared beforehand and revised several times to ensure that only appropriate and useful questions are posed. Areas to be tested also need to have been noted beforehand; qualified individuals to respond to questions also need to be availed. This will save a lot of time and ensure all key areas are thoroughly reviewed.

If third party views will be sought in the launch review exercise then it is crucial that the sample be identified and an appropriate questionnaire or set of verbal questions prepared. This ensures uniformity of questions across the board; this is especially so if there are several launch reviews for the same product being done concurrently. It is also important to record all interviews or keep all answered questionnaires for future reference in case some need to do so may arise later.

After launch reviews; what next?

Once a review has been done it is important to have a team study the various reviews thoroughly. Launch reviews whether positive or negative are just footnotes to the whole product or service launch; unless they are acted upon. There must be that organizational will to keenly study the report and take into account the findings that may come from the review. This is a very critical aspect of launch reviews that needs full management support especially in instances where the launch review was negative and critical.

If the review was sanctioned internally by the organization it is important to then document the whole process and note areas that need improvement in the entire process. This will assist future launch reviews teams ensure that the process is constantly improved. In general launch reviews are a critical aspect of product and service development and thus should be accorded all the necessary support by the organization or individual seeking to know what the market thinks about its product or services.

 

How to achieve a successful software launch

Software has become ubiquitous with everyday tools and products we use, and this means that there are numerous software companies. So, if you would like to successfully launch your software, how do you go about it? Well, there are a number of tips which you can take advantage of in order to make certain that you get stellar software launch review stars.

You have to consider your software launch as a process and not as an event. This is a mistake that many people usually make, and it can be very costly. Most people usually believe that launching a product, such as software, is simply a one-day affair. However, you should realize that this is actually a process that requires proper planning from the start.

A simple software launch review will indicate that most big companies usually undertake elaborate product launch processes. But as a small company, you can take advantage of this knowledge and plan a simple yet highly effective software launch.

By approaching the entire exercise as a process with a lifecycle, then you will be able to give it the time and attention it deserves.
You should also be strategic when launching your software product since timing is everything. If you get your timing right, then you will receive a high software launch review; otherwise, you will seriously fail.

This means that if you are a small company, then you should not launch your software product that is similar to that by a large company at the same time. Doing so will be catastrophic since chances are that your product will not receive much attention, especially from the media. Launching your software product when there are no competing products will be a smart way of making certain that you get as much coverage as possible.

Messaging is central to the success of getting a stellar software launch review. Getting people together when you are launching your is important because at this time you can pitch your key message. Make sure that this message is very powerful, and that it will resonate well with your targeted audience. The messaging during a product launch can make pr break a product.

Therefore, you should take much time and come up with a powerful messaging that will in turn spur the sales of this product. If you do not have the professional capability of putting together the right message, then you can contract a consultant who can then craft a powerful and highly effective message.

Also critical when planning for your product launch is to have clear goals that you intend to achieve at the end of the product launch. This is usually much easier to achieve if you have approached your product launch as a process, rather than an event.

Setting goals for your product launch will mean that you will only focus on the most important things, and your product launch will be very successful. Lack of goals will be very costly since you will end up missing the key objectives of your product launch, and you will end up with a dismal software launch review.